Sharing 360° photos and videos on social media

360° degree content is one of the latest trends taking the social media world by storm. After all, 360 is the ultimate way to immerse people in the action as it unfolds around them.

Since 360 is such a new content medium, there are varying levels of native support across each social platform. Below is a summary of the major social networks and tips on how you can share 360 videos and photos with your friends and family on each.

If you’re sharing 360 content on social media, be sure to tag it with #EssentialPhone so we can see all of your awesome content–we may even re-share it on our channels as the #360oftheweek. And if you're new to capturing 360 videos and photos, check out these Essential 360 Camera tips.

Facebook

Facebook fully supports both 360 photos and videos (including spatial sound). All you need to do is:

  • Upload your 360 photo or video as normal, Facebook will automatically identify that it’s a 360 asset.
  • Set your desired "starting view" – try to hook your audience with this and give them reason to explore all 360 degrees of your content.
  • Share it with your friends and family.

You can also immerse friends and family in moments as they unfold around you with Facebook Live 360. Here's how you can start a Live 360 broadcast:

  • Connect your Essential 360 Camera to your Essential Phone
  • When the 360 Camera app opens, tap 360° Live or swipe left to select it
  • Tap the red "Live" camera icon
  • Log in to your Facebook account, then allow permissions for the Camera
  • Tap Only me and select who you want to see your stream: Friends, Friends of Friends, Public, or keep it to just you
  • Add an optional description, so people know a bit more about what they’re watching
  • Tap the red "Live" camera icon again to start your stream. When you want to stop your live stream, just tap the square Stop button

YouTube + Vimeo

YouTube: Publishing 360 videos on YouTube is a breeze. Just follow the regular uploading process and YouTube will automatically recognize that your video is in 360 and publish accordingly. Follow these steps if you ever run into issues where your 360 videos are being uploaded as “regular” videos.

Pro tip: Create custom thumbnails with a small logo overlay so your audience knows which videos they can experience in 360. Discovery VR does a great job of this:

Discovery VR YouTube

Vimeo: Follow the normal video upload process on Vimeo. Be sure to check the video file settings to confirm the 360 video format box is checked and the source type is Monoscopic.

You can also access the advanced 360 settings to change field of view - this impacts what’s visible to viewers (you can set between 30-90 degrees, 50 degrees is the default) - and the default orientation to set what viewers will see when the video starts.

Twitter

Videos: 360 streaming coming soon via Periscope.

Photos: Twitter doesn’t natively support sharing 360 photos, but luckily there are 3rd-party services that make this quick and easy. One of our favorite platforms is Kuula–a free service that lets you upload 360 photos and share them on Twitter (they appear in-stream as if posted natively), along with other platforms including LinkedIN, Medium, Tumblr and more.

Instagram

While Instagram does not currently support immersive 360 photos or videos, you can still post awesome content on IG using your Essential 360 Camera. One of our favorite ways to do this is by turning a 360 photo into a flat “Tiny Planet” image. The results can be stunning and are sure to bring in the IG likes from your followers. There are several apps that can help you create Tiny Planet images, and plenty of inspiration on the IG hashtag #360selfie.

Skee @ World Series